As we mark 13 years of delivering simple, clean, and real fruit snacks to people everywhere, we're reflecting on the journey that got us here. From our humble beginnings to becoming a household favorite, here are 13 incredible reasons to celebrate this milestone with us:
1. We Delivered Over 200 Million Fruit Servings Last Year
Our mission has always been to make it easier for people to eat real fruit every day. Last year alone, we delivered over 200 million fruit servings, proving that healthy snacking is a goal we can all achieve together.
2. #1 Fruit Bar in America
We’re proud to hold the title of the #1 Fruit Bar in America, and it’s all thanks to you! Our commitment to simple, clean ingredients continues to win hearts (and taste buds) nationwide.
3. Allergy-Friendly Snacks for All
With 1 in 4 households impacted by food allergies, we’re proud to offer snacks free from the top 12 allergens. Inclusivity and safety are at the heart of what we do, ensuring everyone can enjoy our delicious products worry-free.
4. From Farmers Markets to Nationwide Stores
What started as a small idea at farmers markets has grown into a nationwide phenomenon. You can now find That’s it. at Walmart, Target, Costco, Amazon, Thrive Market, 7-Eleven, and more.
5. Backed by Nutrition Experts
Our NutritionFAM program has grown to nearly 2,000 registered dietitians who help guide our innovation. From product feedback to survey trends, their insights help us deliver snacks that meet the highest nutritional standards.
6. Taking Our Snacks to the Skies
Travelers, rejoice! That’s it. is now available on multiple airlines, including United, Alaska, and select Emirates flights. Whether you’re flying across the country or the world, we’re making real fruit snacking more accessible.
7. Snacks Without Secrets
Transparency matters to us. What you see on the front of our package matches the ingredients on the back. No gimmicks, no hidden ingredients—just honesty you can trust.
8. Decadent Vegan Dark Chocolate
Truffle season is always a delight, especially for those seeking gluten-free, dairy-free indulgence. Our Dark Chocolate Truffles are a fan favorite, offering the perfect treat with just 1g of added sugar.
9. Making Energy Snackable
We’ve transformed the way people think about energy. Our Energy Minis are a clean, delicious alternative to traditional energy drinks, loved by busy moms, gamers, and anyone looking for a real boost without the artificial ingredients.
10. Real Fruit in Schools
We’re reshaping school snacks with our minis and Crunchables, bringing real fruit back into lunchboxes. These snacks are free from artificial flavors, colors, and dyes, giving kids a healthier option they love.
11. Fighting Food Waste
With a shelf life of 24 months, our snacks help reduce food waste, which is critical given that 31.5% of fruit goes to waste every year. Sustainability isn’t just a buzzword for us—it’s a commitment.
12. We’re Having Fun!
From college campuses to gaming and cosplay conventions, we love keeping people fueled and happy. Whether you’ve seen us at fitness events or sampling at your local store, we’re here to make snacking fun and accessible. (And yes, we adore Taylor Swift, whose favorite number is 13. Coincidence? We think not!)
13. Big Goals for 2025
We’re aiming even higher this year with a goal to deliver a quarter of a billion fruit servings. It’s an ambitious milestone, but with your support, we’re confident we can achieve it.
Thank you for being part of our journey over these 13 amazing years. Together, we’ve made healthy snacking a way of life, and we’re just getting started. Here’s to a future full of real fruit, bold ideas, and endless possibilities! 🎉
