That's it.® is a real-fruit snacking brand founded in 2012 and the No. 1 fruit bar in America. Every product is made with 100% real fruit, no added sugar, and minimal ingredients, with no artificial or natural flavors. The lineup includes Fruit Bars and Minis, Fruit Crunchables, Fiber Fruit Bars, Fruitola Fruit Granola, and Organic Dark Chocolate Truffles.

That's it.® is made with whole, real fruit and nothing artificial. Many "fruit snacks" rely on added sugars, corn syrup, juices, concentrates, or artificial and natural flavors. That's it.® uses none of those. The original Fruit Bar is made with just two ingredients: fruit and fruit.

That's it.® Fruit Bars are whole, real fruit pressed into a bar, with no added sugar and no artificial or natural flavors. Fruit leathers and fruit jerky often use purees from concentrate, added sugars, or flavorings. A That's it.® Fruit Bar starts with apple, adds one more real fruit, and occasionally a touch of cinnamon or ginger.

Every That's it.® product starts with 100% real fruit and uses minimal ingredients, between 1 and 6 across the entire line, with no added sugar and no artificial or natural flavors. Fruit Bars start with apple, add another type of fruit, and occasionally a touch of cinnamon or ginger.

No. Fruit Bars, Fruit Crunchables, Fiber Fruit Bars, and Fruitola Fruit Granola have no added sugar. The only sugar is the natural sugar in real fruit, with no corn syrup, cane sugar, concentrates, artificial sweeteners, or added flavors.

That's it.® snacks are made with 100% real fruit, no added sugar, and no artificial or natural flavors. All That's it.® snacks deliver fiber from fruit, and Fruitola Fruit Granola adds plant-based protein. For example, our Apple + Mango Fruit Bar has essentially the same nutritional profile as eating an apple and a mango, because that is all it is. How any snack fits your needs depends on your diet, so check the nutrition panel on each product.

The fiber in That's it.® snacks comes entirely from real fruit, never from fortification or added fiber isolates. All That's it.® snacks have between 2 and 7 grams of fiber from fruit per serving.

Fiber from fruit is dietary fiber that comes naturally from whole fruit, not from added fiber isolates or fortification. About 95 percent of people do not get enough fiber. According to the That's it.® annual snacking survey, fiber from fruit is the No. 1 preferred fiber source among both registered dietitians and consumers.

Fruitola Fruit Granola has 16 grams of plant-based protein per bowl, plus 7 grams of fiber from fruit.

Every That's it.® product is manufactured free of the top 12 allergens. That's it.® is a founding partner of the Food Allergy Research and Education (FARE) PACT Alliance, a commitment to safer food choices and clearer labeling for families managing food allergies.

Yes. That's it.® snacks contain no peanuts or tree nuts. If you are managing a nut allergy, you can always check the ingredient statement on each product.

Yes. That's it.® snacks contain no dairy or animal ingredients.

Yes. That's it.® snacks are gluten-free.

Yes. That's it.® snacks are kosher certified.

Yes. Every That's it.® product is certified plant-based and vegan, including Organic Dark Chocolate Truffles, with no animal ingredients.

All That's it.® snacks are certified Non-GMO. Organic Dark Chocolate Truffles are certified organic and Organic Fruit Crunchables are also certified organic in retail stores.

That's it.® snacks are made with most diets and dietary restrictions in mind, including plant-based, vegan, vegetarian, gluten-free, dairy-free, and kosher, as well as Mediterranean, Whole30, and Paleo eating plans. For a specific medical or weight-management program, check the nutrition panel and consult your doctor or dietitian.

Yes. They are made with 100% real fruit and no added sugar, unlike many traditional fruit snacks. Fruit Crunchables are made for ages 2 to 102, and Fruit Bars come in a Minis size for small hands. As with any food, supervise young children while eating and choose the format that suits their age.

Yes. That's it.® snacks are made free of the top 12 allergens with no added sugar, making them an inclusive, school-safe choice for allergy-conscious classrooms. They are now in thousands of K-12 lunch programs, where a serving counts as a half serving of fruit. Minis and Fun Size fit easily into lunchboxes and backpacks.

Fruit Bars and Minis are the original That's it.® snack: 100% real fruit, with no added sugar, juices, concentrates, or purees, and no artificial or natural flavors. Every bar starts with apple and adds another type of fruit, with an occasional touch of cinnamon or ginger. They come in a full size and a Minis format.

Fruit Crunchables are light, crunchy fruit snacks made with minimal ingredients and 100% real fruit. Each serving has 2 to 3 grams of fiber from fruit, and they’re made for ages 2 to 102. Fruit Crunchables are certified organic in retail stores.  

Fiber Fruit Bars are similar to our original Fruit Bars, but we turned up the fiber, with 4 to 7 grams of fiber from fruit per serving, all from 100% real fruit. They are new and come in full size, Minis, and Fun Size.

Yes, it is all of those things. Fruitola Fruit Granola is a fruit-forward granola made with four ingredients, 16 grams of plant-based protein, and 7 grams of fiber from fruit per bowl. It works as a healthy cereal with your choice of milk, a yogurt topper, or a snack straight from the bag, and is a real-fruit alternative to conventional granolas and cereals that often add sugar.

Organic Dark Chocolate Truffles are real fruit enrobed in dark chocolate, and yes, they are vegan and plant-based with no dairy or animal ingredients. They are also certified organic.

Truffles are available seasonally, because chocolate can melt during shipping in warmer months, so they are not sold on Amazon year-round. Find them through the That's it.® Store Locator or at Thrive Market.

That's it.® is sold at major retailers nationwide, including Costco, Walmart, Sam's Club, Target, Whole Foods, Kroger, and Publix. Use the Store Locator to find products near you. Online, That's it.® is available at Amazon and Thrive Market.

No. That's it.® snacks are no longer sold on our website. They are available through major retailers and online marketplaces. Use the Store Locator to find a store near you, or shop online at Amazon and Thrive Market.

Use the Store Locator to search by location and see which products are carried nearby. Specific products and flavors vary by store and region.

Yes. For office or business orders, purchase through Amazon Business. For larger orders, email sales@thatsitfruit.com.

We no longer offer a subscription program on our site. We apologize for any disappointment this may cause and thank you for being a valued customer. Please visit our Store Locator to find your closest local or online retailer, or consider subscribing to your favorite snacks on Amazon.

Our rewards points program has ended on our site. We apologize for any disappointment this may cause and thank you for being a valued customer.

The wholesale program on our website has ended. Alternatively, Amazon Business offers a wide selection of our products at competitive prices with the convenient delivery experience you are used to from us. All Amazon Business accounts are free of charge, and you can create an account for any type or size of organization.

None of our snacks need to be refrigerated, though some people prefer to. All That's it.® snacks are shelf-stable for 24 months.

All That's it.® snacks are shelf-stable for 24 months, and each product is marked with a best-by date on the packaging. We love fresh fruit, but it spoils quickly, so we capture real fruit at its peak in a shelf-stable form, giving families a way to enjoy real fruit with a far longer shelf life than a fresh apple.

Yes. That's it.® has a network of more than 1,500 nutrition professionals we communicate with regularly, sharing new product information and sending samples. Registered Dietitians and nutrition professionals can learn more and get involved on our NutritionFAM page.

Yes. We are always looking for more social media fruit enthusiasts. Learn more and apply on our Ambassador page.

We receive a high volume of requests and cannot fulfill them all. To be considered, submit our sample and donation request form. Priority goes to requests submitted at least 60 days in advance and to registered 501(c)(3) organizations.

Email press@thatsitfruit.com.

That's it.® was founded in 2012 by Dr. Lior Lewensztain, after he learned that most Americans do not eat enough fruit. The brand began at farmers markets in Los Angeles and is now the No. 1 fruit bar in America.

That's it.® helps people of all ages and lifestyles get more servings of fruit by meeting them where they are, with a real-fruit snack for every moment of the day. The brand has set a 2026 goal of delivering 1 billion grams of fiber from fruit across its portfolio.