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About Us

That's it.® is pure, portable produce that makes it easy to get your fruits + veggies every day. 

That’s it. grew from the idea that nature knows best. We agree. Adding a bunch of extra stuff to real fruit + veggies only takes away from the purity + balance that nature intended. Using only natural, GMO-free fruit + nothing else, ingredient lists have never been this simple + clean. Our goal is to make it convenient to get your two whole servings of fruit from just one That’s it. No washing, cutting or peeling required. No preservatives, added sugar*, concentrates or purees. Just 100% delicious.

All of That's it.'s products are non-GMO, vegan, kosher, and gluten free. Additionally, we are Paleo certified and Whole30 compliant!

*not a low calorie food. See nutrition label for sugar and calorie content.