About Us


That's it.® is a snack company dedicated to simple and easy ingredients made from real plant foods, and in some cases, organic dark chocolate.  

We only use natural, non-GMO fruit in our goal to make eating healthy snacks easy and stress-free. No washing, cutting or peeling required. Plus, we don’t add any preservatives, colors, or added sugars through purees, concentrates, and juices. Our products have 5 or fewer ingredients because we like to keep things simple. 

    • Fruit Bars:  2 ingredients - fruit and fruit.  
    • Truffles:  fruit and organic dark chocolate. 
    • Probiotic Fruit Bars: fruit, with 2 Billion live cultures added to improve gut health and aid digestion. 

Whether you are headed to the gym or in between work meetings we have a snack for you that you can feel good about.

That's it.® products are non-GMO, vegan, kosher, and gluten-free, and free from contamination from the top 8 food allergen groups. We are Paleo certified and Whole30 compliant.