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About Us

That's it.® is a snack company dedicated to simple and easy ingredients made from real fruits, veggies, and dark chocolate.

We only use natural, non-GMO fruit and veggies sourced from organic-practicing farms. Our goal is to make eating healthy snacks easy and stress-free. No washing, cutting or peeling required. Plus, we don’t add any preservatives, colors, or try and trick you by adding sugars and renaming them high-fructose syrup. Our products have 5 or fewer ingredients that you can pronounce.

Whether you are headed to the gym or in between work meetings we have a snack for you that you can feel good about.

That's it.® products are non-GMO, vegan, kosher, and gluten-free. We are Paleo certified and Whole30 compliant.