About Us

That's it.® is pure, portable produce that makes it easy to get your fruits + veggies every day. 

That’s it. grew from the idea that nature knows best. We agree. Adding a bunch of extra stuff to real fruit + veggies only takes away from the purity + balance that nature intended. Using only natural, GMO-free fruit + nothing else, ingredient lists have never been this simple + clean. Our goal is to make it convenient to get your “2-a-day” -- two whole servings of fruit from just one That’s it. No washing or peeling required. No preservatives, added sugar, concentrates or purees. Just 100% delicious.